Englishالعربية/عربيDeutschEspañolFrançaisहिंदीBahasa IndonesiaItalianoMelayuPусскийукраїнська моваTiếng ViệtOne of the best ways to get your small business noticed is to get featured in major publication or appear on local TV, It leads to major exposure and traffic which in turn generates more sales and gives you social proof that you can proudly display on your website" /> Englishالعربية/عربيDeutschEspañolFrançaisहिंदीBahasa IndonesiaItalianoMelayuPусскийукраїнська моваTiếng ViệtOne of the best ways to get your small business noticed is to get featured in major publication or appear on local TV, It leads to major exposure and traffic which in turn generates more sales and gives you social proof that you can proudly display on your website" />

Media kit là gì

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One of the best ways lớn get your small au-79.net noticed is lớn get featured in major publication or appear on local TV. It leads lớn major exposure & traffic which in turn generates more sales and gives you social proof that you can proudly display on your trang web.

Bạn đang xem: Media kit là gì

Unfortunately, unless you have a big budget, paying for air time or advertising space could prove rather costly.

But, there is a way lớn get noticed và even featured by the truyền thông media without blowing through your budget. In fact, it will only take you a little bit of time and effort. 

Today we"ll walk through how to create a specific document that will make it easier for your au-79.net to get không lấy phí press, and possibly find investors.

That document is commonly known as a truyền thông kit.

Before we jump inlớn this tutorial on how khổng lồ make a truyền thông media kit, here is a beautiful design example—one of the premium truyền thông media kit templates available on GraphicRiver:

Beautiful truyền thông kit template thiết kế.

What is a Media Kit?

A truyền thông kit, also known as a press kit, is a document that contains information about your au-79.net as well as resources geared for reporters và publishers. 

It makes it easy for them khổng lồ learn what your au-79.net is all about and what you have sầu khổng lồ offer. And, it gives them easy access to your photos, logo, br& colors, and other sale materials you might have that they can use for their nội dung.

A truyền thông media kit also makes it easy for other nội dung publishers—such as bloggers and podcasters—lớn feature your au-79.net through their websites & podcasts.

It helps potential investors find relevant information about your au-79.net as well, which may lead them to lớn partner with you or invest in your au-79.net.

Bear in mind that a truyền thông media kit is not a guarantee to get press for your au-79.net, rather it helps open the door to lớn getting the press that you want. 

If you have a truyền thông kit ready lớn go while you’re reaching out lớn publications, they’ll be more receptive to your pitch, not to mention it will look more professional than scrambling for information at the last minute.

What Makes a Good Media Kit?

A truyền thông media kit varies from one au-79.net lớn another và depends not only on the type of au-79.net you run but also on the publications you want to work with. However, there are a few essentials that should be included in every media kit. 

Before we learn how to make a truyền thông media kit, let’s walk through these essentials khổng lồ include one by one, while considering great truyền thông media kit examples:

1. Provide a au-79.net/Company Overview

You want to lớn include an introduction of your company và provide a description of your company’s mission. Refrain from using any industry jargon and keep it as simple và as clear as possible.

Your overview can be as long or as short you want but you definitely should include the following:

Company introduction.Founding date.Any past or current inventors.Btiện ích ios of the CEO, founders, & other notable executives.Your company address. If you have sầu multiple office locations be sure to include all of them và clearly identify the headquarters.The kích cỡ of your company. The number of employees on your team.A demo video of your product. Any notable mentions, awards, or achievements along with a brief mô tả tìm kiếm of each.Important numbers that depict your company’s growth, such as the number of employees, customers, products sold, etc.Potential giảm giá khuyến mãi news or venture capital information.

Regardless of how much information you decide to include, make it concise & organized.

You can use bullet points lớn make the information easy on the eyes. You can also get creative here & include a timeline overview of your company or use graphs, charts, and other graphical elements to present all the relevant details about your company.

Consider Stripe’s media kit và the timeline overview of their company:

Stripe offers an in-depth company timeline.

2. Include a Media Liên hệ for Your au-79.net

Liên hệ information is crucial for any truyền thông media kit. This can be a dedicated truyền thông tương tác or anyone in your company who is responsible for handling day-to-day communications. 

If you work with an agency, make sure to include their liên hệ information & verify that information is always up lớn date. This ensure reporters & truyền thông agencies have sầu an easy way of getting in touch with you.

SproutSocial makes it very clear of how khổng lồ get in touch with them.They include not only their physical address và their phone number, but also their email address & social truyền thông media profiles.

SproutSocial has clear-cut tương tác info.

3. Showcase Your Product/Service Information

If you’re offering a hàng hóa, then including this information is absolutely necessary. However, keep it basic and assume you’re talking to someone who has never heard of it. 

Explain clearly how your hàng hóa provides value and what makes you stand out from your competitors. If you have sầu a page on your website that lists all the features & benefits of your hàng hóa, you can pull your information from there. Keep it organized và vì include your pricing structure.

This is a great area khổng lồ include lots of imagery, including photos of your sản phẩm in use, the production stage, và possibly even a Clip that demonstrates the use.

If you have sầu testimonials about your sản phẩm, include them as well to lớn demonstrate why others trust and use your product. You can also include a promotional code or a special offer for the reporters which they can give sầu out lớn their audience.

The same rules apply if you’re offering a service instead of a sản phẩm. It might be harder khổng lồ show your services in use but in this case, the testimonials should play a bigger role và vị the work for you.

4. Make Brand and Media Assets Available

Regardless of the publication featuring you, all journalists will want at least one image to go along with their story. Don’t miss your opportunity and leave sầu this one to lớn chance. 

Your truyền thông media kit should include your logo sản phẩm in several sizes, as well as your brand colors or any other brand assets you might have sầu. You can also include photos of your hàng hóa, photos of your offices, your employees, and naturally the company’s founder and/or CEO.

If your product is more digital in nature, you could include screenshots of it. Similarly if you offer photography or kiến thiết services, consider including a few samples of your past projects.

OptinMonster includes detailed information on their br& assets & even includes a sample checkmenu of how to use the screenshots & the practices lớn avoid.

OptinMonster offers numerous brand assets for use.

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Asana on the other h& offers plenty of screenshots of their software in use.

Asana includes several screenshots of its sản phẩm in use.

Ensure each and every one of your media assets is clearly labeled và named intuitively. It’s much easier to locate a biệu tượng công ty or a particular image when they are clearly named rather than going through dozens of screenshots with generic names.

5. Highlight Your Satisfied Clients

We’ve already mentioned that testimonials can help you build social proof, but including clients you’ve worked for/with or simply those who use your product can take that trust a step further. 

It allows reporters khổng lồ identify you with other known companies & gives them a danh mục of resources to Call should they exp& your coverage. Be sure lớn get your clients’ permission to lớn include their names, logos, or testimonials in your media kit.

6. Make Note of Important Media Mentions

If you have been featured in media previously, don’t hesitate lớn include truyền thông clips và show what others have said about you, your product, or your au-79.net. 

You might be tempted to lớn include only the most glorious đánh giá, but try & be objective by including a balance of positive sầu mentions & those more neutral in tone. This can help you get more truyền thông coverage as it shows you’re easy khổng lồ work with.

Lead Pages features the logos of the publications in which its been featured. 

There are a few ways to lớn go about this. You could include just the logos of the publications you have sầu been mentioned similarly lớn Lead Pages & ConvertKit.

ConvertKit features logos in a similar manner.

You could also include a quote from the article in question along with their trang web or the company’s biểu tượng logo. Or, you could keep it extremely simple & danh sách just the headlines và publish dates.

Holstee does a combination of the two, prominently featuring a few mentions in the truyền thông media followed by a long menu of headlines:

Holstee includes headlines of the stories that have been written about them.

Make sure lớn always liên kết to the original source of the mention so reporters can verify the story và your credibility quickly.

7. Provide Past Media Releases

It’s also a good idea lớn provide the media with a list of past truyền thông media releases. 

You don’t have khổng lồ include every truyền thông release ever written or every bit of news published on the blog, but focusing on the most relevant và most recent information is a good start. 

This can include hitting a major milestone in terms of customers, the number of products sold, major acquisitions, or any other substantial announcement.

Doist, the company behind the popular task management ứng dụng Todoist, includes related truyền thông media files for each of its past truyền thông media releases.

Doist offers files of previous truyền thông media releases. 

Hootsuite does an excellent job of providing past media releases on their website và it allows visitors lớn filter them by the month or the year.

Filtering media releases on Hootsuite"s site is easy.

8. Include a Clear Hotline lớn Action

Finally, don’t forget to lớn include a gọi to lớn action. Your Hotline lớn action should focus on encouraging the reporter lớn get in touch with you after they are done reading and going through your truyền thông media kit.

Your truyền thông kit should have sầu provided them with enough information khổng lồ spark their interest, so they"re now eager to get in touch with you. 

Give sầu them a little nudge by including a simple sentence such as “To schedule an interview with your-au-79.net-name, tương tác us via your-media-related-email” or “Liên hệ au-79.net-name at au-79.net-email.”

How lớn Make Your Media Kit

Let"s dive sầu inkhổng lồ the details of how lớn make a great media kit. 

Making your own truyền thông media kit is not that hard once you know what bits of information you should include. You can easily create one by using Word or any other similar program và then simply convert it to a PDF format.

However, if you want khổng lồ take your truyền thông media kit to lớn the next màn chơi và make sure it’s professionally designed, you can start your tìm kiếm on GraphicRiver. It has a variety of professional truyền thông kit templates, which have already been styled và formatted for you. That way, the only thing you need khổng lồ do is replace the sample information with your own.

You can find great, pre-made truyền thông media kits on GraphicRiver.

Once you’ve sầu selected a media kit to purchase (or if you decided khổng lồ create your own), here are five sầu steps lớn quickly make your own truyền thông kit:

1. Gather All Your Information

The first step of how to lớn make a truyền thông kit involves pulling together all your important information. 

Think about everything that goes into lớn a successful truyền thông kit và go through all your relevant au-79.net files. Gather the information about your company, your images and photos, br& assets, important statistics, testimonials, & anything else you want lớn include and create a dedicated thư mục. 

This way, it’s easy lớn access while you’re making your truyền thông media kit.

2. Plan and Write Your Outline

Think about sections you want lớn include and write out the headings for all of them. It will be easier for you to add relevant information once you know what all will you plan to include in your media kit.

3. Add Your au-79.net Information

Once you have sầu the outline, simply add the information discussed above—along with any additional information you decide to include.

4. Add Your Images, Graphics, và Photos

Insert images of your products, company, employees, CEOs, founders, as well as your logo và other brvà assets.

5. Proofread và Export khổng lồ PDF

Now that all your information is in place, make sure the grammar và spelling are error-không lấy phí and then export your media kit in a PDF format.

How to lớn Offer Your Media Kit

Baông chồng in the day, truyền thông kits were usually sent by good old snail mail. However, in today’s society, your truyền thông media kit should be readily available not only as a document that sits on your hard drive but on your website as well.

This means you should build a dedicated page on your trang web that contains all of the information that would normally be found in your truyền thông kit. You are not required lớn link to it prominently in the main thực đơn on your website, but vày include a liên kết lớn your media page in the footer of your trang web.

Also include a links khổng lồ download your media kit in PDF format, so it can be opened easily no matter which operating system the reporter is using.

Start Working On a Media Kit for Your Small au-79.net

Now that you know what elements khổng lồ include and how to make a chất lượng media kit, start working on a truyền thông media kit for your small au-79.net today. 

If you want lớn make that job even easier, consider using one of our truyền thông kit templates khổng lồ get your creative sầu juices flowing & lớn stvà out with a professional design.